https://mckayhathaway.com dumb stuff Fri, 12 Jan 2024 20:35:32 +0000 https://mckayhathaway.com en https://mckayhathaway.com/keeping-fortnite-fresh Tue, 09 Nov 2021 21:50:34 +0000 dumb stuff https://mckayhathaway.com/keeping-fortnite-fresh keeping fortnite fresh there’s not much to say that’s not in the case study so i’ll share this quote from pj pereira, who was the jury president for social and influencer at cannes 2019. “we clearly came here with the world looking at us thinking ‘dream crazy’ was going to win the grand prix. and honestly, i think we all thought that was going to happen, but wendy’s showed something that made us wonder, 5 years from now, 10 years from now, that we could go back and say, ‘maybe it started here.” awards cannes:1 grand prix, 3 gold, 5 silver, 2 bronze, 3 shortlist clio:        2 gold, 2 silver d&ad:    wood pencil london international: grand lia, 2 gold, 1 silver, 1 bronze effie: 2 silver, 1 bronze additional recognition:the drum social grand prix adage a-list idea and campaign of the yearadweek best use of social mediacomm arts in annual https://mckayhathaway.com/super-wendy-s-world Tue, 09 Nov 2021 22:24:03 +0000 dumb stuff https://mckayhathaway.com/super-wendy-s-world super wendy’s world how do you follow up winning a grand prix for playing one video game? get gold for playing a bunch of video games... i guess. we turned twitch into a pillar platform for wendy’s social. we were able to gain over 100k followers in just over a year, and garner well over a million hours of watch time...all without having arguably the most important part of twitch… someone on camera, talking to the audience. awards cannes:1 gold, 1 silver, 2 shortlist one show:        1 bronze, 1 merit  d&ad:    2 wood  adc:1 bronze, 1 merit new york festival:2 gold andy: 1 gold additional recognition: adage creativity content marketing of the yearadweek best community experiential the drum social finalist https://mckayhathaway.com/ok-boomer Fri, 12 Jan 2024 18:53:24 +0000 dumb stuff https://mckayhathaway.com/ok-boomer ok boomer “wendy’s facebook page is complete chaos and it’s a stroke of genius.  the company's facebook page reads as though someone's very drunk grandfather accidentally grabbed the social media intern's iphone and doesn't realize he's posting on an account with more than eight million followers. it sounds like a corporate marketing disaster.  and yet the fact that it's so uncharacteristic of the typical corporate social media playbook is brilliant.” - inc.com awards adc:2 shortlist one show:        2 shortlistclio:        1 bronzenew york festival:       1 silver webbys:       1 honoree comm arts:       1 shortlist https://mckayhathaway.com/feast-of-legends Wed, 10 Nov 2021 07:42:07 +0000 dumb stuff https://mckayhathaway.com/feast-of-legends wendy’s feast of legends “fast food giant wendy’s has put together a 100-page role-playing game, and you can play it right now. not to be outdone by the cutesy dating sim parody recently released by kfc, today wendy’s announced and released a tabletop role-playing game inspired by the restaurant’s menu. feast of legends, based on a d20 system, puts you and your friends in an adventure in the realm of beef’s keep unlike any other. you may be wondering if we’re joking. we are not.” - thenerdist.com awards cannes:1 bronze, 1 shortlist one show:        2 merit, 2 shortlistgerety:        1 bronzenew york festival:       2 finalist, 1 shortlistadditional recognition:       adweek arc creativity award https://mckayhathaway.com/meat-tweet Fri, 12 Jan 2024 19:45:29 +0000 dumb stuff https://mckayhathaway.com/meat-tweet meat tweet “facebook’s name change to meta triggered a wave of jokes and memes online, with one of the most popular by fast-food restaurant wendy's being retweeted by twitter ceo jack dorsey's account. burger chain Wendy's announced its updated social media profile name with the tweet: ‘changing name to meat,’ which was retweeted almost 30,000 times within hours, including one by dorsey.” - inc.com awards cannes:1 shortlist one show:        1 merit, 1 shortlist andy:    1 gold clio:3 bronze new york festival:1 gold, 1 bronze london international:1 bronze webby: 1 nominee, 1 honoreecomm arts:1 shortlistgerety:1 shortlist https://mckayhathaway.com/national-roast-day Fri, 12 Jan 2024 20:13:15 +0000 dumb stuff https://mckayhathaway.com/national-roast-day national roast    day every brand tries to create an event people actually care about. we created an event people actually care about.  awards cannes:1 silver, 1 bronze, 4 shortlist one show:        1 gold, 1 silver, 1 bronze d&ad:    2 wood  new york festival:2 gold, 1 bronze london international:1 silver comm arts: 1 shortlist gerety:1 shortlist https://mckayhathaway.com/sir-this-is-a-wendy-s Fri, 12 Jan 2024 18:27:19 +0000 dumb stuff https://mckayhathaway.com/sir-this-is-a-wendy-s sir, this is a wendy’s tv campaign we wanted to make spots that stood out from all the fast food porn on tv. so we gave our commercials some personality… literally. with people. we created a tv campaign that we treat like our own tv show with recurring characters, special guests and ongoing storylines for viewers to latch onto, be entertained by and most importantly, talk about. here’s are a few favorites we’ve done over the past three years. https://mckayhathaway.com/spicy-profile-pics Thu, 11 Nov 2021 01:26:28 +0000 dumb stuff https://mckayhathaway.com/spicy-profile-pics spicy profile pics we had fun making dumb profile pics for fans and thristy brands...so many thristy brands. and hey, it boosted sales too.  awards cannes:2 shortlist one show:        2 shortlist adc: 1 merit andy: 1 shortlist new york festival: 2 shortlist effie:        1 finalist additional recognition: adweek experiential awards best use of social https://mckayhathaway.com/julien-s-first-commercial Fri, 12 Jan 2024 20:35:32 +0000 dumb stuff https://mckayhathaway.com/julien-s-first-commercial julien’s first comercial a mom tweeted us a picture of storyboards for a wendy’s commercial that her ‘huge fan” son made. so we made it. exactly as he wrote it. within just a few hours. at 4:57pm on a friday. awards cannes:1 shortlist one show:        1 shortlist adc:    1 shortlist https://mckayhathaway.com/heisman-of-hamburgers Fri, 12 Jan 2024 18:51:01 +0000 dumb stuff https://mckayhathaway.com/heisman-of-hamburgers heisman of hamburgers wendy’s superfan, reggie bush, was robbed of his heisman trophy. with recent changes to how college athletes can be compensated for their name, image and likeness, we saw an opportunity to help him out. so we used the return of the fan favorite pretzel pub burger, to reignite the conversation about the controversy of reggie’s heisman, in an effort to get it returned to him.