there’s not much to say that’s not in the case study so i’ll share this quote from pj pereira, who was the jury president for social and influencer at cannes 2019.
“we clearly came here with the world looking at us thinking ‘dream crazy’ was going to win the grand prix. and honestly, i think we all thought that was going to happen, but wendy’s showed something that made us wonder, 5 years from now, 10 years from now, that we could go back and say, ‘maybe it started here.”