our main goal was to get away from the ridiculous scenario of couples surprise-buying eachother cars for christmas. we kept the bows. but added a little more fun to it.
“lexus's ‘december to remember’ ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as santa claus himself. and this year, team one aims to capture the full spirit of the season by suggesting a new Lexus is the only thing that can give grown-ups that magical feeling of being a kid on christmas morning.”
- adweek’s ad of the day