super
wendy’s
world

how do you follow up winning a grand prix for playing one video game? get gold for playing a bunch of video games... i guess.


we turned twitch into a pillar platform for wendy’s social. we were able to gain over 100k followers in just over a year, and garner well over a million hours of watch time...all without having arguably the most important part of twitch… someone on camera, talking to the audience.




awards


cannes:

1 gold, 1 silver, 2 shortlist


one show:       
1 bronze, 1 merit 

d&ad:   
2 wood 

adc:
1 bronze, 1 merit

new york festival:
2 gold

andy:
1 gold

additional recognition:
adage creativity content marketing of the year
adweek best community experiential
the drum social finalist




 



mckay hathaway © 2020. all rights reserved and stuff.